How We Read Now - D&AD

How We Read Now is a typographic campaign that visualises how reading behaviour has evolved in the digital age. Reading has been a calm and linear activity. But reading today is fast and non-linear. Through a series of typographic compositions, each poster transforms a common reading behaviour, scanning, skipping, jumping and pausing, into a visual experience. By turning the act of reading itself into the design, the campaign is aiming to invite audiences to recognise their own habits and reflect on how typography shapes the way we consume words, ideas and information today.